If Your Business Blog isn’t Focused, How Will Your Customers Find You?
My blog didn’t start as a business blog. Like many bloggers without a strategy or plan, when I started my blog I just wanted a little spot on the internet to share my voice. I was blogging as a way to connect to the people in my life, share stories of parenthood, and tell anyone who would listen what I thought about local happenings.
People Will Remember Shaun White’s Olympic Gold Repeat Performance.
I watched with awe Wednesday night at Shaun White dazzled spectators with his first Snowboard Halfpipe run of the Vancouver 2010 Winter Games. Like many, I watched his flip through the air, sail into the sky, and nail all of his landings to launch him into Gold Medal standing. I couldn’t wait to see his 2nd run, and, as late as it was for me on the East Coast, I waited to call it a night until I could see for certain whether or not he could defend his 2006 Torino Gold Medal win and give the world a repeat performance. Besides, he didn’t do his new double Micktwist 12 stunt I kept hearing him talk about in interviews and preview shows prior to his big moment. I wanted to witness it LIVE!
The quality of your customer service can make or break a lasting business relationship. And in most cases, making some simple, thoughtful adjustments can be the difference in giving your customers a positive or negative experience.
Many of us in the business community are guilty of making professional mistakes. Whether we fail to follow-up with a client, send a late payment to a vendor, or completely miss the mark on a deliverable, most of us have made some business blunders. How we handle the outcome of those mistakes, what we learn from them, and how we allow our shortcomings to change the way we conduct ourselves in the business community will lay the foundation for our future success.
