A Blog About... Nothing
Today, I am home with my 5 year old son who is sick with day 6.5 of a 101+ degree fever. But rather than focus on the disappointment of not getting to sing some of my favorite church hymns or watch the children scurry for candy-filled plastic eggs on a gorgeous Sunday morning, I’m feeling grateful for the opportunity to be home, writing this blog post, and reflecting on a different meaning of Easter.
Let’s be honest. Your audience is that pool of people you want to convert to buyers. But, you will never convert anyone in your audience to a buyer if the name of your product doesn’t resonate well with them. I’m not likely to buy Cheap Chicken. It makes my stomach turn. But, I will buy Time-Saver Chicken. Here are some other products that have seen sales soar simply by changing their name.
Your Twitter Following is Not What Drives Your Twitter Success. Twitter is a fun Social Media platform. In 140 characters or less you can permanently imprint your thoughts on the Internet. Google indexes each Tweet as its own unique page. Yes, Twitter can be a powerful tool. But the truth is, it’s only as powerful [...]
My blog didn’t start as a business blog. Like many bloggers without a strategy or plan, when I started my blog I just wanted a little spot on the internet to share my voice. I was blogging as a way to connect to the people in my life, share stories of parenthood, and tell anyone who would listen what I thought about local happenings.
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